Lower Cost Per Touch + Greater Synergy = Affordable Reach
THE DATA LICENSE MODEL
12 Month Unlimited Usage License
The 12 Month License allows our clients to use the data for an unlimited number of unique deployments during a twelve month period. The license converts email data into a fixed cost, thereby allowing our clients to budget their total data cost for the year. For example, if you license the HMG data file at $ 2500 CPM for the year and use it just ten times, the per touch data cost calculates to $ 250 CPM. The potential savings over the Rental Model are significant.
The license also includes free quarterly or monthly refreshes to maintain optimal email deliver-ability.
Every license allows you to house a copy of the file internally. You have a choice of managing the email marketing transmissions internally, with HMG, or through an approved 3rd Party. The 12 month license can extend out to 36 months for even greater cost savings. Register or login to speak with one of our knowledgeable consultants.
One Flat Price
The 12 Month License is the most cost effective way to leverage B2B Physician eMails and to engage in email marketing in the Pharmaceutical/Healthcare Industry.
Low Cost Per Touch = Increased ROI & Expanded Market Reach
By lowering your cost per touch you can expand your marketing reach to include not just High Writer Physicians but also the larger universe of Low Writer Physicians. Create Channel Synergy
By housing a copy of the data you can integrate your email with direct mail and telemarketing at the contact level, not just the campaign level. HMG data is also available on a List Rental Basis on a 1X or 3X use basis. Clean & Verify In-house Marketing Files
The email domain is a unique identifier of the Provider's Practice and links to that Practice's physical addresses. The email pattern associated to that domain is a unique identifier of a contact associated to that Practice. Both the domain and pattern are verified on a monthly and per project basis.
A byproduct of our domain and pattern knowledge store is that we can provide services to verify and clean data submitted to your company from both offline and online sources, domestic as well as international.
Without sending an email we can:
Check your corporate email registration for deliverability
"Reverse Append" company name and address to email only registrations
Supply corporate email addresses to records with ISP based addresses where the company name and address was submitted
Help to verify if a contact is associated to a company
The bottom line is that HMG can improve your data quality, and that will improve your bottom line.
The 12 Month License allows our clients to use the data for an unlimited number of unique deployments during a twelve month period. The license converts email data into a fixed cost, thereby allowing our clients to budget their total data cost for the year. For example, if you license the HMG data file at $ 2500 CPM for the year and use it just ten times, the per touch data cost calculates to $ 250 CPM. The potential savings over the Rental Model are significant.
The license also includes free quarterly or monthly refreshes to maintain optimal email deliver-ability.
Every license allows you to house a copy of the file internally. You have a choice of managing the email marketing transmissions internally, with HMG, or through an approved 3rd Party. The 12 month license can extend out to 36 months for even greater cost savings. Register or login to speak with one of our knowledgeable consultants.
One Flat Price
The 12 Month License is the most cost effective way to leverage B2B Physician eMails and to engage in email marketing in the Pharmaceutical/Healthcare Industry.
Low Cost Per Touch = Increased ROI & Expanded Market Reach
By lowering your cost per touch you can expand your marketing reach to include not just High Writer Physicians but also the larger universe of Low Writer Physicians. Create Channel Synergy
By housing a copy of the data you can integrate your email with direct mail and telemarketing at the contact level, not just the campaign level. HMG data is also available on a List Rental Basis on a 1X or 3X use basis. Clean & Verify In-house Marketing Files
The email domain is a unique identifier of the Provider's Practice and links to that Practice's physical addresses. The email pattern associated to that domain is a unique identifier of a contact associated to that Practice. Both the domain and pattern are verified on a monthly and per project basis.
A byproduct of our domain and pattern knowledge store is that we can provide services to verify and clean data submitted to your company from both offline and online sources, domestic as well as international.
Without sending an email we can:
Check your corporate email registration for deliverability
"Reverse Append" company name and address to email only registrations
Supply corporate email addresses to records with ISP based addresses where the company name and address was submitted
Help to verify if a contact is associated to a company
The bottom line is that HMG can improve your data quality, and that will improve your bottom line.
The HMG Key Opinion Leader Database
KOL influence a global prescription volume of 712 BN Dollars
Pharmaceutical companies spend 24% of their global marketing budgets on KOL Management
Targeting the right KOL increases revenue by as much as 18%
Failure to get enough patients in time accounts for 85 to 95 percent of all days lost during clinical trials
What can can the HMG KOL Database do for you? We can identify:
Who are the important policy makers within the national KOL community
Which role do the different KOL have within the community
Networks within the KOL community to improve Brand adoption
The network impact of your advocate network
What are the rising KOL Networks of tomorrow
Who are the key stakeholders who are driving local brand adoption.