Entropy: a measure of the loss of information in a transmitted signal or message.
A closed system evolves toward a state of maximum entropy.
A closed system evolves toward a state of maximum entropy.
AGENCY
Consulting Services: Reverse Entropic Engagements
New people, ideas and energy are vital to maintaing success and growing new opportunities. It is extremely difficult to employ an adaptive and innovative posture to changing market environments when you are already on top. Fail to do so and you risk "market entropy" and lose market share.
HMG combines years of vertical experience with the most current data, tools, and techniques. We provide remote and on-site project based consulting for email marketing, multi-channel marketing, social media, and email regulations and best practices. These expertise areas are set within a solid understanding of the total marketing environment and life-cycle.
One of the common email marketing mistakes is to treat it like you would direct mail.
In a traditional DM campaign you would drop 1X and expect (hope for) a total response approaching 1% over a (90) day period and then close the campaign out. Our experience suggests conclusively that marketers should adopt a Sequence Wave Campaign (SWC) approach to email.
SWC entails designing campaigns with multiple transmissions around a single message and/or objective. You need to leverage awareness building and provide multiple "thematic" opportunities for your audience to take actions Data analysis is the foundation of a successful marketing campaign. With sophisticated analytics, we work with you to craft a strategy. We design effective implementation plans to market your brand, service and products. We help you identify your best customers, the loyal fans who return to your brand each time they shop. We show you how to keep them, and how you can build incremental sales while they demonstrate their loyalty year after year. But even loyal customers won't keep your brand thriving by themselves. You need new prospects (not just any prospects), the ones most likely to buy what you have to sell. We find them for you too. And we show you what attracts them, how to draw them in and get them to buy your brand. (Because they want to. They really do.) It's a win-win for everyone when the right message gets to the right recipient at the right time.
Integrated Multi-Channel Marketing: HMG CRM
HMG can manage campaigns ranging from traditional direct mail to digital print, email and SMS. Our multi-channel marketing platform allows us to integrate response data from one channel to the next; from direct mail houses, call centers and customer data stores to and from our system, creating the closed loop marketing cycle to which marketing teams aspire.
Web 2.0 Physician Interactive Tools
"When you think about social media marketing, you should ask yourself, 'How can the brand better empower the consumer to connect with my company to solve problems in ways that implicitly benefit the brand?'"
Greg Vedino, Chief Strategy Officer, Crayon LLC
HMG provides network marketing tools to cultivate brand space conducive to elevating your email and other online marketing efforts. Webinar Production
Social Media Presence
Build and maintain a presence on social networking sites and other online communities similar to Facebook, MySpace, and Sermo
We can also create a social networking site dedicated to your target market
Blog Development and Participation
Develop a blog site as part of the Website or as a separate entity
Additionally, enter regular entries, including commentary, videos, and descriptions of upcoming events on targeted blogs
Video Email
Create a Streaming Video utilizing a KOL that is then imbedded via a link into the HTML
Full Pre and Post Production
"You have to think about how you integrate it with all of your marketing. It's not just 'We have this blog.' Great! What is the strategy? You have to think about… how it links up with your traditional marketing and where it leads to and what people want to hear from you."
Steve Rubel, Micro Persuasion
New people, ideas and energy are vital to maintaing success and growing new opportunities. It is extremely difficult to employ an adaptive and innovative posture to changing market environments when you are already on top. Fail to do so and you risk "market entropy" and lose market share.
HMG combines years of vertical experience with the most current data, tools, and techniques. We provide remote and on-site project based consulting for email marketing, multi-channel marketing, social media, and email regulations and best practices. These expertise areas are set within a solid understanding of the total marketing environment and life-cycle.
One of the common email marketing mistakes is to treat it like you would direct mail.
In a traditional DM campaign you would drop 1X and expect (hope for) a total response approaching 1% over a (90) day period and then close the campaign out. Our experience suggests conclusively that marketers should adopt a Sequence Wave Campaign (SWC) approach to email.
SWC entails designing campaigns with multiple transmissions around a single message and/or objective. You need to leverage awareness building and provide multiple "thematic" opportunities for your audience to take actions Data analysis is the foundation of a successful marketing campaign. With sophisticated analytics, we work with you to craft a strategy. We design effective implementation plans to market your brand, service and products. We help you identify your best customers, the loyal fans who return to your brand each time they shop. We show you how to keep them, and how you can build incremental sales while they demonstrate their loyalty year after year. But even loyal customers won't keep your brand thriving by themselves. You need new prospects (not just any prospects), the ones most likely to buy what you have to sell. We find them for you too. And we show you what attracts them, how to draw them in and get them to buy your brand. (Because they want to. They really do.) It's a win-win for everyone when the right message gets to the right recipient at the right time.
Integrated Multi-Channel Marketing: HMG CRM
HMG can manage campaigns ranging from traditional direct mail to digital print, email and SMS. Our multi-channel marketing platform allows us to integrate response data from one channel to the next; from direct mail houses, call centers and customer data stores to and from our system, creating the closed loop marketing cycle to which marketing teams aspire.
Web 2.0 Physician Interactive Tools
"When you think about social media marketing, you should ask yourself, 'How can the brand better empower the consumer to connect with my company to solve problems in ways that implicitly benefit the brand?'"
Greg Vedino, Chief Strategy Officer, Crayon LLC
HMG provides network marketing tools to cultivate brand space conducive to elevating your email and other online marketing efforts. Webinar Production
Social Media Presence
Build and maintain a presence on social networking sites and other online communities similar to Facebook, MySpace, and Sermo
We can also create a social networking site dedicated to your target market
Blog Development and Participation
Develop a blog site as part of the Website or as a separate entity
Additionally, enter regular entries, including commentary, videos, and descriptions of upcoming events on targeted blogs
Video Email
Create a Streaming Video utilizing a KOL that is then imbedded via a link into the HTML
Full Pre and Post Production
"You have to think about how you integrate it with all of your marketing. It's not just 'We have this blog.' Great! What is the strategy? You have to think about… how it links up with your traditional marketing and where it leads to and what people want to hear from you."
Steve Rubel, Micro Persuasion